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博通过获得大量受众的关注与支持,在传播过程中通过评论产生舆论圈,使事件可以在一个公共交流平台上供人们讨论,进而增加对事件的关注度。当大多数人对该事件形成统一意见时,就会形成优势舆论,对公共事件的发展趋势造成影响,对社会舆论环境潜移默化。文章以徽博传播影响公共事件的机制分析为切入点,阐释其对公共事件发展趋势的影响机制,给微博传播以启发和引导。
By gaining the attention and support of a large number of audiences, Bo made comment circles through the media during the process of dissemination so that the events could be discussed on a platform for public communication so as to increase the degree of attention to the events. When most people form a unified opinion on the incident, they form favorable public opinion, which will have an impact on the development trend of public events and imperceptible to the public opinion environment. This paper analyzes the mechanism of the impact of publicity on public events by Anhui Huibo as an entry point, explains its influence on the development trend of public events, and inspires and guides microblogging.