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特色农产品的品牌营销对于我国农村经济的发展和国家整体经济的进步具有重要的意义。目前我国的农产品品牌营销中还存在着很多问题,严重制约了我国农业经济的发展,影响了农产品的市场化进程。本文对我国农产品品牌营销现状以及品牌营销的意义进行了分析,提出了营销中存在的问题,并探讨了品牌意识影响下加强特色农产品营销的策略。
Brand marketing of specialty agricultural products is of great significance to the development of China’s rural economy and the improvement of the overall national economy. At present, there are still many problems in the brand marketing of agricultural products in our country, seriously restricting the development of China’s agricultural economy and affecting the marketization of agricultural products. This article analyzes the status quo of brand marketing of Chinese agricultural products and the significance of brand marketing, puts forward the problems existing in marketing, and discusses the strategy of strengthening the marketing of characteristic agricultural products under the influence of brand awareness.