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唯一不变的就是变,《每日新报》创刊15年来一直在求新求变上做文章,增强舆论引导能力,寻找市场增长点。在媒体融合大势之下,技术手段不断出新,读者需求日益个性化,经营宽度也随之增大。构建新型传播关系,成为媒体创新的突破口。读者节,顾名思义,是以读者为中心。除传统读者之外,这里的“读者”还应包括各种参与到媒体传播过程当中的要素。在2015年的读者节活动中,《每日新报》力求搭建一个多重意义的编读平台。
The only constant is that change, “Daily News” first published fifteen years has been making innovations in a fuss, enhance public opinion to guide the ability to find market growth. Under the general trend of media convergence, technological means have been constantly updated, the readers’ needs have become increasingly personalized, and the operating width has also increased. Building a new type of communication has become a breakthrough in media innovation. Readers Festival, as the name suggests, is based on the reader. In addition to traditional readers, here “reader ” should also include a variety of elements involved in the process of media communication. During the 2015 Reader’s Day event, Daily News aims to build a multi-purpose compilation platform.