3月20日,伊拉克战争爆发。对企业而言,以什么方式来应对这次突发性事件,成了一个比较重要的问题。几年来,国内企业已经受了很多突发性事件的洗礼,比如2000年的PPA 事件、2002年的冠生园事件、去年底以来的非典型性肺炎事件等等。在经过近几年来的磨练后,面对这次伊拉克战争,国内企业似乎已显得处变不惊,甚至学会了利用它来进行事件营销。媒体对此次战争的报道非常重视,对企业来说无疑是增加广告到达 March 20, the Iraq war broke out. For enterprises, in what way to deal with this unexpected event, has become a more important issue. In recent years, domestic enterprises have been baptized by many unexpected incidents, such as the PPA incident in 2000, the Guan Sheng Yuan incident in 2002 and the SARS epidemics since the end of last year. In the wake of recent years of tempering, in the face of this war in Iraq, the domestic enterprises seem to have been on the scene, and even learned to use it for event marketing. The media attaches great importance to the coverage of the war and undoubtedly increases the advertisement for the enterprises