中小企业可以创新小品类成功,当然更可以模仿大品类成功,模仿一个大品类,比创新一个小品类,在很多时候更靠谱。一说到模仿,大家自然而然想到“山寨”这个知名度极高而又臭名昭著的词语。其实,“山寨”很多时候也并不是那么不可原谅。当然,本文所说的模仿,不是简单改动一个字那种恶劣的抄袭。对于中小快消品企业来说,模仿一个 SMEs can innovate small category success, of course, more can imitate the success of large categories, to imitate a large category, innovation than a small category, in a lot of times more reliable. When it comes to imitation, we naturally think of “cottage ” the high profile and notorious words. In fact, “cottage ” a lot of time is not so unforgivable. Of course, the imitation described in this article is not a simple plagiarism of a word. For small and medium fast moving consumer goods companies, to imitate one