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21世纪以来,信息技术发展迅猛,社会进入自媒体时代。现代人们信息接收渠道广阔,各种信息充耳即闻,相对传统的信息传播媒体平台,具有极大便利,作为城市主流媒体之一的城市电视台,陷入了一定的困境。笔者根据多年对相关行业了解,特别从其中几部分入手,对城市电视台面临的主要困境进行了分析,继而提出部分可行措施。
Since the 21st century, the rapid development of information technology and society have entered the era of media. Modern people receive a wide range of information channels, all kinds of information that is good news, relative to the traditional information and communication media platform, with great convenience, as one of the city’s mainstream media, urban television station, caught in a certain predicament. According to years of my understanding of related industries, especially from several parts, the author analyzes the main dilemmas faced by urban television stations and then proposes some feasible measures.