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金特·凯泽是德国著名的招贴设计大师,其招贴创作题材多以爵士乐为主且选题深刻,喜欢用贴近生活的摄影图片为素材,运用拼贴组合的形式展示主题;凯泽的招贴作品构图饱满,充满张力,利用异质同构的原理,转换不同的材质以达到夸张的视觉效果;纵观凯泽的作品其色彩质朴而不张扬,意象清新而脱俗。受二战影响,他的作品多集中展现对生命与和平的向往,体现人与自然的结合。对于受商业文化影响下的招贴设计,凯泽坚持以生命的主题进行诗性的创作,创造了许多有影响的爵士乐招贴,极大地推动了德国平面设计的发展。
Günther Kaiser is a famous German poster design masters, the theme of his posters more than jazz-oriented and profound topics, like the use of close-up photography pictures as the material, the use of collage combinations show the theme of the form; Kaiser’s poster The composition of the work is full and full of tension, using the principle of heterogeneous isomorphism to convert different materials to achieve exaggerated visual effects. Looking at Kaiser’s works, their colors are plain and unobtrusive, with fresh and refined images. Influenced by World War II, his works are mostly concentrated on showing the longing for life and peace and embodying the combination of man and nature. For the design of the poster under the influence of the commercial culture, Kaiser persevered in the poetic creation based on the theme of life and created many influential jazz posters, greatly promoting the development of graphic design in Germany.