目前，一股新产品开发热潮正在一些地方迅速升温，这的确是一件企业摆脱困境、增强后劲的大好事。但是，好事一定要办好，要让其健康发展。有些企业开发新产品，草草从事，措施不力，结果闯入了“死胡同”，很值得引起人们的警觉。为此，笔者甘冒“煞风景”之嫌，着重谈谈“产 At present, an upsurge of new product development is rapidly heating up in some places. This is indeed a great thing for enterprises to get out of trouble and enhance their stamina. However, good things must be handled well and their health must be developed. Some companies have developed new products, sloppy efforts, and inadequate measures. The result has fallen into a “dead end” and is worthy of alarm. For this reason, the author took the suspicion of “scenery” and focused on "producing