论文部分内容阅读
况且,如前文所提,卫视联播涉及到大量的协调、专业服务工作,尤其如果拿出省级卫视最有优势的20:00以后的时间段来联播,由于各台的节目不一样,运作难度会大大增加,单凭协作体成员义务性质的工作必然难以满足客户的需求,同时在非市场化运作的前提下,暂时形成的价格联盟也存在不稳定性。再者,卫视联播作为一种新的投放模式,有大量的基础研究工作需要跟进,以进一步发掘其更多的市场价值,这一切都需要有专门、独立的企业来进行完全市场化的
Moreover, as mentioned above, the satellite TV network involves a large number of coordination and professional services, especially if it comes up with the most advantageous provincial satellite TV time after 20:00 to simulcast, because the program is not the same as each other, the difficulty of operation Will greatly increase the work of collaborative body members alone will inevitably meet the nature of the needs of customers, while the non-market operation under the premise of the formation of the temporary price of the coalition there is also instability. Furthermore, as a new mode of delivery, there are a lot of basic research needs to be followed up to further explore its more market value, all of which require specialized and independent enterprises to be fully market-oriented