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在国家宏观经济转型期的新形势下,传统报纸媒体正面临着以互联网为代表的新媒体冲击,广告收入断崖式下跌、报纸发行加速下滑的事态不可逆转,传统纸媒必须从转型中谋求发展。本文用管理会计思维分析传统纸媒的转型战略路径选择,为传统媒体导入管理会计体系,通过业务和财务的深度融合,完善考核激励体系,挖掘企业潜能,加强资本运作推动战略实施,促进传统纸媒价值创造能力提升。
Under the new situation of national macroeconomic transition, the traditional newspaper media is facing the impact of the new media represented by the Internet. The ad revenue is steeply declined and the issuance of newspapers is accelerating. The traditional paper and media must seek development from the transformation. This article analyzes the traditional strategic choice of paper media in the transition from a management accounting perspective to the introduction of a management accounting system for traditional media. Through the deep integration of business and finance, we improve the examination and incentive system, tap the potential of enterprises, strengthen the capital operation, promote the implementation of the strategy and promote the traditional paper and media value Create ability to enhance.