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今天房地产的竞争,地段、资金、信息技术、新型建材和规模经济性等都将不再是突出的优势,而产品价格、环境、销售管道等操作层面上的竞争优势,也由于企业相互间的模仿和借鉴,使得借此建立起来的优势也越来越短暂。房地产企业之间的竞争也深入到文化竞争,只要企业一旦能成功地将楼盘赋予独特的文化内涵,则该项目将会具有长期的不可替代的竞争优势。
Today’s real estate competition, lots, capital, information technology, new building materials and economies of scale will no longer be a prominent advantage, and product prices, the environment, sales channels and other operational level of competitive advantage, but also due to the business Imitation and reference, making use of this advantage has also been established more and more short-term. The competition between real estate enterprises also goes deep into the cultural competition. As long as the enterprises can successfully give the real estate a unique cultural connotation, the project will have long-term irreplaceable competitive advantages.