地域文化特色是一个地方旅游业发展的根基,同时也对当地的旅游产品的设计与开发产生重大影响。为此本文以内蒙古旅游为背景,深入探讨了当前该地域旅游产品设计中存在的一些问题,例如产品地域色彩不明显、品牌意识淡薄等。在此基础上在文章第三部分从传统与现代的结合方面、体验文化方面、生态理念方面提出了破解对策。 Regional and cultural characteristics of the development of a local tourism is the foundation, but also on the local tourism product design and development have a significant impact. Therefore, this article takes the tourism in Inner Mongolia as the background, deeply discusses some problems in the design of the tourism products in the region at present, such as the product’s regional color is not obvious and its brand awareness is weak. On this basis, the third part of the article from the combination of traditional and modern, experience culture, ecological ideas put forward cracked countermeasures.