我国中小企业在活跃城乡经济、满足社会多方面需要、吸收劳动力就业、开发新产品等方面发挥着重要作用,已经成为我国经济发展的重要支柱。然而目前中国的中小企业的品牌影响力普遍较弱,影响中小企业的发展,而实施品牌策略,则是促进中小企业发展的重要途径。本文就创建品牌对中小企业发展的意义、中小企业创建品牌策略、中小企业品牌的发展。三个方面的问题进行论述。 China’s SMEs have played an important role in activating the urban and rural economy, meeting various social needs, absorbing labor force, and developing new products. It has become an important pillar of China’s economic development. However, at present, the brand influence of SMEs in China is generally weak, affecting the development of SMEs, and implementing brand strategy is an important way to promote the development of SMEs. This article will focus on the significance of creating a brand for the development of SMEs, the creation of brand strategies for SMEs, and the development of SME brands. Three issues are discussed.