为企业培养高技能、高素质的一线营销人才一直是高职市场营销专业人才培养不断追求的目标。本文依据湖州职业技术学院市场营销专业教学改革实践,提出了基于班级营销公司的实战教学模式,并对该教学模式的设计、创新、优势、实施条件及须解决的关键问题进行了探讨。 For enterprises to develop high-skilled, high-quality marketing talent has been a vocational training of marketing professionals continue to pursue the goal. Based on the practice of marketing reform in Huzhou Vocational and Technical College, this paper puts forward the actual teaching mode based on the class marketing company, and discusses the design, innovation, advantages, implementation conditions and the key problems to be solved.