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融合转型是眼下媒体业界最热门的话题,更成为广大传统媒体一项前所未有的、尤为紧迫的任务。我们作为地市级广电媒体,这些年来也积极努力推进媒体融合转型工作,但与上级媒体相比,总体是思考浅、实践少、步伐慢,很难有成果或者成功的体会与大家分享。本文与大家交流几点关于地方广电媒体融合转型的几点肤浅思考与感受。一、早转型快转型,从战略高度增强融合转型紧迫感。当今网络和数字技术日新月异变化,带来了新兴媒体裂变
Integration and transformation are the hottest topics in the media industry at the moment, and have become an unprecedented and especially urgent task for the vast majority of traditional media. As a prefectural-level radio and television media, we have been actively promoting media integration and transformation during these years. However, compared with the media at the higher level, we are generally thinking less, less practical and slower, and it is difficult to achieve success or success. This article to share with you a few on the local radio and television media integration transformation of a few superficial thinking and feelings. First, the rapid transformation of early transition, from a strategic level to enhance the urgency of integration and transformation. With the ever-changing network and digital technologies of today, fission in the emerging media has taken place