海岛旅游资源具有季节性不明显、环境幽绝、地域性明显、生态环境脆弱的特点。为更好的开发海岛旅游资源,该论文总结分析了世界成功旅游海岛的开发方式以及举例特色代表岛屿和具体开发方法,并结合长岛的实际情况,进行SWOT分析,最终从发展方向、开发方式及规模层次等宏观方面以及设施建设、市场宣传、从业人员等微观方面提出长岛旅游开发的建议,以期待完善长岛旅游的产品结构,提升整个长岛的竞争力,同时为其它岛屿的开发提供方法借鉴。 Island tourist resources with seasonal obvious, quiet environment, regional obvious, fragile ecological environment. In order to better develop the island tourism resources, this paper summarizes and analyzes the development methods of the successful tourist islands in the world as well as the example of representative islands and specific development methods. Based on the actual situation of Long Island, this thesis carries out the SWOT analysis. Finally, from the development direction, development method and Scale and other macro aspects as well as facilities construction, marketing, practitioners and other micro aspects of tourism development in the proposed Long Island, with a view to improving the product structure of Long Island Tourism to enhance the competitiveness of Long Island, at the same time provide a method for the development of other islands.