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自从民营书店进入书业营销领域,经过了二十多年的发展,经历了一个从生存到不断发展壮大的历程,其表现是既出现了具有全国影响力的连锁店,又有称雄一方的大型书店,更多的是各具特色的小型书店。它们经营机制灵活,服务周到,构成我国图书营销业中一道亮丽的风景线。然而,在我国入
Since the private bookstore entered the field of book marketing, after more than 20 years of development, it has undergone a journey from survival to continuous development and growth. Its performance is that there are both chain stores with national influence and large-scale book stores that dominate , More of the unique small bookstore. Their flexible operating mechanism, courteous service, constitutes a book marketing industry in China a beautiful landscape. However, in our country into