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先进的交通信息服务系统建设是我国城市交通可持续发展的必由之路。文章基于大连市公共交通出行信息需求专项调查,通过多维度频率分布研究,对不同个人属性、信息服务特征等条件下公共交通出行者的交通信息内容需求进行分析,进一步建立公共交通出行者交通信息选择binary logistic模型,对公共交通出行者交通信息选择行为进行研究。研究显示,公共交通出行者交通信息内容需求因个人属性、信息服务特征等因素存在较大差别,交通信息内容对公共交通出行者交通信息选择行为存在不同程度的影响。最后,文章基于实证研究结果,提出面向城市公共交通出行者的交通信息服务系统规范化建设的相关策略。
The construction of advanced traffic information service system is the necessary way for the sustainable development of urban transport in our country. Based on the special survey of public transportation travel demand in Dalian, this paper analyzes the traffic information content of public transportation travelers under different personal attributes and information service characteristics through multi-dimensional frequency distribution study to further establish the traffic information of public transport travelers The binary logistic model is chosen to study the traffic information selection behavior of public transport travelers. The research shows that the demand for traffic information content of public transport travelers is greatly different due to personal attributes and information service characteristics, and traffic information content has different impacts on the traffic information selection behavior of public transport travelers. Finally, based on the results of the empirical research, the paper puts forward the relevant strategies for the standardization of the traffic information service system for urban public transport travelers.