作为解释文化进化的新理论,模因论对网络语言有较强的解释力。从模因论来看,网络语言本身就是鲜活的语言模因,借助互联网这一平台进行广泛快速的传播。网络语言的传播力度取决于客体标准、主体标准、主体间标准、模因中心标准等模因选择机制,而其传播的理据源于特定的社会现实,体现为模因传播主体既定的心理诉求。 As a new theory to explain the evolution of culture, memetics has strong explanatory power on internet languages. From the meme theory point of view, the network language itself is a living language memes, with the Internet as a platform for widespread and rapid dissemination. The propagation of internet language depends on memetic selection mechanism such as object standard, subject standard, inter-subject standard and memetic center standard, and its motivation of dissemination stems from specific social reality, which manifests itself as the established psychological appeal of the subject of memetic transmission.