中国连锁经营协会最近发布的《2005年中国特许经营发展蓝皮书》显示,我国特许经营体系已突破2000个,渗透到近50个行业、业态。截至2004年底,我国已成为全球连锁加盟大国,同时,连锁加盟已成为创业的主流方式之一。连锁加盟的确有优势,“大树底下好乘凉”。每次连锁加盟展上,“投入5万元,加盟某品牌,轻松做老板,一年回报超过10万元……”此类特许经营的宣传广告也着实令不少投资者心动不已。但是,另一 China Chain Store & Franchise Association recently released “Blue Book on the Development of China’s Franchise in 2005” shows that our franchise system has exceeded 2,000 and infiltrated nearly 50 industries and formats. As of the end of 2004, China has become a global franchisee, while franchising has become one of the mainstream ways of starting a business. Franchise does have advantages, “good shade under the tree.” Each franchise exhibition, “invested 50,000 yuan, to join a brand, easy to be the boss, a year return of more than 100,000 yuan ... ” Such franchise advertisements really make a lot of investors heart. But another