产业融合是当前旅游业发展的重要趋势,旅游新业态是旅游产业融合进程中的必然结果。旅游业的快速发展、旅游需求的多元化、旅游市场的激烈竞争以及信息技术的发展,为河南省旅游新业态的发展提供了动力。文章针对河南省产业融合背景下旅游新业态发展面临的瓶颈问题,提出了相应的发展路径。 Industrial integration is an important trend in the current development of tourism. The new tourism pattern is the inevitable result of the integration of tourism industry. The rapid development of tourism, the diversification of tourism demand, the fierce competition in the tourism market and the development of information technology have provided impetus for the development of Henan’s new tourism industry. This article aims at the bottleneck of the development of new tourism industry under the background of industrial integration in Henan Province and puts forward the corresponding development path.