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青少年是人群中很特别的一个群体,他们心智发育尚未完全成熟,对未知事物充满好奇心,极易接受新鲜事物,同时也是伴随着电视成长起来的一代,对电视有着天然感情。本文旨在通过对12-18周岁的青少年受众进行问卷和走访调查研究,从青少年电视观众的收视现状总结出近年来青少年电视观众的收视行为特点与心理特点,并在此基础上提出关于电视节目策划上的几点破题策略。
Teens are a very special group of people who have not fully developed their minds, are curious about unknown things and are receptive to new things. They are also the generation that has grown up with television and have a natural feeling toward television. The purpose of this paper is to conduct a questionnaire survey and a survey of teenagers between 12 and 18 years of age to summarize the viewing characteristics and psychological characteristics of young TV viewers in recent years from the viewing status of young TV viewers. Based on this, Plan a few breaking topic strategy.