2016年,“工匠精神”首次被写进政府工作报告中,增品种、提品质、创品牌成为时代的口号。“工匠精神”是指生产者在制作或工作中严谨专注、注重创新、精益求精、追求完美的精神与品质。“工匠精神”代表着一个时代的气质:不浮躁,有跟随时代发展的能力,能做时代所需的产品。在电视传媒生态变革中,对“工匠精神”的坚守和培育成为电视媒体在融媒体时代下的现实需求。培 In 2016, “Artisan Spirit ” was first written into the government work report, adding varieties, mentioning quality and creating brands as the slogan of the times. “Craftsmanship ” refers to the producer in the production or work rigorous focus, focus on innovation, excellence, the pursuit of perfect spirit and quality. “Craftsmanship ” represents the temperament of an era: not impetuous, have the ability to follow the development of the times, can do the products needed for the times. In the ecological transformation of television media, the adhering to and cultivation of “artisan spirit” has become the realistic demand of the television media under the era of financial media. Pei