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随着社会的进步、人民生活水平的提高,人们对于铜工艺品的需求逐渐多样化。在互联网高度发达的今天,现代企业如何利用互联网满足消费者多样化的需求以及互联网营销和传统营销到底有什么区别,值得深入探讨在阅读大量的文献以及相关参考资料的基础上,对安徽省铜陵市进行实地调研,得到第一手资料,并根据证券公司的资料进行数据分析,对以上问题进行分析和解答。以铜陵铜官府文化创意股份有限公司为例,重点研究网络营销相对于传统营销的创新之处,提出铜官府在开展网络营销时的不足和对于铜官府开展网络营销的建议。
With the progress of society and the improvement of people’s living standards, the demand for copper handicrafts has gradually diversified. In today’s highly developed Internet, how modern enterprises use the Internet to meet the diverse needs of consumers and Internet marketing and traditional marketing in the end what is the difference, it is worth exploring in depth reading a large number of documents and related references, Tongling, Anhui Province City field research, get first-hand information, and data analysis based on the securities company, the above questions to analyze and answer. Taking Tongling Tongguan Culture and Creativity Co., Ltd. As an example, this paper focuses on the innovation of network marketing over traditional marketing, and points out the shortcomings of Tongguan government in network marketing and the suggestion for Tongguan government to carry out internet marketing.