营销、广告、品牌管理、客户管理……公司、经理人在开展这些活动时,通常采用文字的形式。即便到了互联网时代,文字仍然被用得最多,尽管人们知道不能忽略视觉要素。但说归说,文字描述组成的方案、新闻稿、邮件常常被逐字逐句不厌其烦的仔细审查,而对于照片、图像、视 Marketing, advertising, brand management, customer management... Companies and managers often use text in the development of these activities. Even in the Internet era, text is still used the most, although people know that they cannot ignore the visual elements. But to say it, the composition of the text description of the program, press releases, e-mails are often tediously scrutinized meticulously, and for photos, images, view