一般认为,印度一直是一个经济 政策较为保守的国家。直到上世纪90 年代,印度的经济体系采取大幅度对 外开放的政策,才给外国的直销企业 打入印度提供了一个有利的契机。全 球著名的直销商包括安丽、雅芳、 Oriflame、Tupperware等纷纷来到印度 开疆辟土。一时间直销突然成为印度 相当风行的销售方式。然而到目前为 止,多数的直销企业仍处于亏损的尴 尬状态,仅有少数公司也只是刚刚达 到损益平衡。 It is generally believed that India has always been a country with a relatively conservative economic policy. It was not until the 1990s that India’s economy adopted a policy of substantial opening up to the outside world, which provided a favorable opportunity for foreign direct-entry enterprises to enter India. Well-known global distributors including Amway, Avon, Oriflame, Tupperware, etc. have come to India to open up new territories. For a time direct sales suddenly become very popular in India sales. However, so far, most direct selling companies are still in a loss of embarrassment, only a few companies have just reached the profit and loss balance.