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在上海东方广播旗下的动感101广告首次破2亿的同时,上海LOVE RADIO 103也实现了广告订单历史上的首次破亿。在FM103.7总监康杰看来,这是一件值得高兴的事,但同时也是预料之中的事。“很多我们当时做过的看似没有价值的事,其实都奠定了我们今天广告破亿的扎实基础,我们所有付出的努力都没有白费。”面向精英体会优质慢生活不同于动感101面向年轻人群,FM103.7的目标受众是35岁左右的精英人群。这部分人群
Shanghai Oriental Broadcasting’s Motion 101 ads breaking 200 million for the first time at the same time, Shanghai LOVE RADIO 103 also achieved the first time in the history of advertising orders billion. This is a happy thing, but it is also expected to happen to FM103.7 Director Kang Jie. “A lot of the seemingly worthless things we did at that time actually laid a solid foundation for our advertising today, and all our efforts have not been wasted.” "For the Elites to Understand that Good Quality Slow Life is Different from Dynamic 101 Orientation Young people, FM103.7 target audience is 35-year-old elite crowd. This part of the crowd