与朋友们一起享受欢乐运动带来的愉悦社交,让每个人都是奥运主角,使奥运与中国网民的生活息息相关。这就是“酷乐仕运动到伦敦”奥运campaign的创意来源。品牌:酷乐仕代理公司:琥珀传播目标:“酷乐仕”是可口可乐的一款时尚健康饮料品牌,同时也是可口可乐旗下参与2012伦敦奥运全球合作伙伴的三个品牌之一。在铺天盖地的奥运营销大潮中,“酷乐仕”认为必须做点不一样的、有趣的东西,来获得更多消费者的关注 Enjoy the joyful socialization brought by the joyous movement with friends so that everyone is the protagonist of the Olympic Games and make the Olympic Games closely linked with the life of the Chinese netizens. This is the origin of the “Cool Lost Movement to London” campaign. Brand: Cool Le Shi Agency: Amber Propagation Target: “Cool Le Shi” is a Coca-Cola fashion health drinks brand, but also one of Coca-Cola’s participation in the 2012 London Olympic Games global partners, one of the three brands. In the gigantic Olympic marketing tide, “Cool Music ” think you have to do something different, interesting things, to get more consumer attention