近年来,伴随着出版产业化、市场化的东风,出版同人力倡“策划出版”,注重图书的商业策划与热点炒作成为当下业界的普遍现象。但是,随着由成功策划导引的一本本热点图书此起彼伏地在图书市场上的风靡和个别出版社的名声大震,却使人不得不对何为真正意义的“策划”心生疑问,个别轰动一时的“策划案例”更叫人云山雾罩,对所谓高明的“策划手段”产生困惑。 In recent years, with the publication of industrialization, market-oriented Dongfeng, publishing and human advocate “planning and publishing”, focus on the book’s business planning and hot speculation has become the prevailing industry phenomenon. However, with the success of the book-driven hot books in the book market and the fame of individual publishers under the guidance of successful programming, people have to wonder what the real “planning” Temporary “planning case” is even more called Yunshanwuzhao, the so-called clever “planning means” confused.