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据麦肯锡研究估计,到2015年,中国的在线人口将从现在的4.2亿增长至7.5亿。这些互联网用户是哪些人群?其中有多少用户是品牌目标受众?应该用何种方式与互联网用户沟通?如何衡量目标受众?这些问题无疑是广告网络公司、广告主最为关注的核心焦点。
The McKinsey study estimates that by 2015, China’s online population will grow from the current 420 million to 750 million. How many of these users are brand audiences? How should we communicate with Internet users? How do we measure our target audiences? These issues are undoubtedly the most important focus of attention for network companies and advertisers.