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奇瑞的“美国梦”可能陷入“出师未捷身先死”的窘境。美国通用汽车日前已向奇瑞的美国代理商——梦幻汽车公司首席执行官MalcolmBricklin发出律师信,称奇瑞的英文商标chery与通用旗下雪佛兰(Chevy)雷同,因此奇瑞不得用该商标在美销售。此前,MalcolmBricklin曾发出“再造一个丰田”的豪言,力图到2007年1月,将奇瑞的美国销售量捧至百万量以上。尽管深陷国内价格战泥潭,中国汽车业的海外销售量目前还微乎其微,但通用显然已如临大敌,惟恐奇瑞等中国汽车品牌复制丰田等日系车的美国传奇。而奇瑞的代理商Malcolm
Chery ’s “American Dream” may fall into the predicament that “being an inexplicable master emerges from death”. GM has issued a lawyer’s letter to MalcolmBricklin, chief executive of Chery’s US agent, Dreamliner, saying Chery’s English trademark chery is similar to GM’s Chevy, so Chery may not use the trademark to sell in the United States. Earlier, MalcolmBricklin issued a “rebuild a Toyota” rhetoric, trying to January 2007, Chery’s U.S. sales to hold more than one million. Despite the deep quagmire in the domestic price war, overseas sales of China’s auto industry are still minimal, but GM has apparently been on the verge of leaving the United States, Chery and other Chinese car brands copy Toyota and other Japanese cars legend. Chery’s agent Malcolm