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我院广告学专业开设的影视广告方向,经过了多年的教学研究与实践,通过明确课程的特点和课程教学的目的,进而规范课堂教学的内容,开展教学实践。影视广告创作课程作为广告学专业的主干课之一,在实际的教学过程中,培养学生独立的思考能力和创新能力,提升学生对一个影视广告的宏观把握能力,远远比从书本上获取理论学习来得重要。
Our college advertising professional opened video advertising direction, after years of teaching research and practice, through the characteristics of a clear course and the purpose of teaching, and then regulate the content of classroom teaching, to carry out teaching practice. As one of the main subjects of advertising major, film and television creative course, in the actual teaching process, cultivates students ’independent thinking ability and innovative ability, enhances students’ macroscopic ability to grasp a film and television advertisement, far more than retrieves the theory from books Learning is important.