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一、背景综述20世纪70年代末独生子女制度实施以后,生育率处于长期下降的状态,另一方面医疗保健情况的改善和生活水平的提高,人们的寿命延长,顶部老龄化和底部老龄化共同“夹击”造成我国老年人口发展速度很快,从21世纪初的8821万人上涨到2009年的11309万人,老年人口比重也增至8.5%。随着老年人口不断增加,“银发市场”在旅游业产值中所占的比重也越来越大。目前,我国老年游客的出游率持续增加,年均增幅达11.8%;每次出游花费增加迅速,年均增幅达2.2%。
I. Background After the implementation of the one-child system in the late 1970s, the fertility rate has been declining for a long time. On the other hand, the improvement of medical care and improvement of living standards, the extension of people’s life expectancy, the combination of the top aging and the bottom aging The attack on the elderly population in our country caused the population to grow rapidly from 88.21 million in the early 21st century to 113.09 million in 2009, with the proportion of the elderly population also increasing to 8.5%. As the elderly population continues to increase, the proportion of “silver market” in the output value of tourism is also growing. At present, the elderly tourists in our country travel rate continued to increase, with an average annual increase of 11.8%; each travel spending increased rapidly, an average annual increase of 2.2%.