人们都有这样一种心理,关心与自己接近的事情甚于离自己较远的事情,这就是新闻价值理论上所说的“接近性”。企业报应具有企业的色彩这是它的性质和任务决定的,具有企业的色彩也就是具有接近性。企业报文艺性综合副刊既是企业报的一个组成部分,当然也要具有同企业的接近性。企业报文艺副刊如何具有这种接近性呢?我认为,它应采用多种文艺形式,主要反映本企业的生产经营和职工的思想、生活,这样,职工读者 People have such a psychology that they care more about things closer to themselves than things far away from themselves. This is what the theory of news value calls “proximity.” Enterprise newspaper should have the color of the enterprise It is the nature and mandate of the decision, with the company’s color is also close. Corporate newspaper Arts comprehensive supplement is not only an integral part of the newspaper, of course, but also have close to the enterprise. How do I get this kind of closeness in the newspaper newspaper art supplement? In my opinion, it should adopt a variety of literature and art forms, mainly reflecting the production and management of the enterprise and the thinking and living of the staff and workers. In this way,