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美国的制造公司要在竞争中取胜,一是取决于产品的先进性、适用性和质量;二是取决于对用户服务是否周到,是否能有好的声誉取得用户的信任。因此,各个公司都把加强为用户服务(包括对产品的维修服务等),对其产品负责到底看作是开展产品销售竞争的一种手段,看作是关系到公司存亡的重要方面。 我们所到的公司几乎都实行产、销、用户服务(包括配件供应、维修、培训等)、科研(技术发展)等一体化的组织形式,都有较庞大的用户服务系统,包括公司直属的用户服务专门机构和发达的代理商服务网络。
The United States’ manufacturing company must win the competition. First, it depends on the advanced nature, applicability, and quality of the product; second, it depends on whether the user service is good or not, and whether it can have a good reputation and gain the trust of the user. Therefore, each company has strengthened its services to users (including maintenance services for products, etc.), and its responsibility for products is regarded as a means to carry out product sales competition, and it is seen as an important aspect related to the survival of the company. Most of the companies we have come to have integrated organizational forms such as production, sales, customer service (including parts supply, maintenance, training, etc.), and scientific research (technology development), and have a relatively large user service system, including direct company-owned Customer service agencies and well-developed agency service networks.