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伴随着科学技术的飞速发展,人类社会也出现日新月异的变化,不仅物质文明出现了很大的改变,精神文明也出现了很大飞跃,人类文化开始向着更高的层次发展。人们对自己的生活状态开始有了新的追求。这其中就包括了对自我的审美以及对视觉所涉及之处的设计需要的提高。在人类社会中,到处充斥着设计元素,其不仅是一个很小的图形符号,更是蕴含了一种文化以及代表着一个社会的形象和精神的传递。而在这些标志设计中,很大一部分内容都充满了冲过传统文化元素,使得标志的设计深深烙下了中国传统文化的内涵。比如古汉字的应用、中国传统纹样的应用,再有就是中国印章等诸多内容的应用。故在本文中我们就传统文化元素在标志设计中的应用和表达进行了简单的分析与探讨,以供参考。
With the rapid development of science and technology, human society has undergone rapid changes. Not only physical civilization has undergone tremendous changes, but spiritual civilization has seen a great leap forward, and human culture has begun to develop at a higher level. People have started a new quest for their own state of life. This includes the aesthetic of self and the design needs of the visual areas involved. In human society, design elements are flooded everywhere, not only as a small graphic symbol, but as a culture and as a representation of the transmission of the image and spirit of a society. In these logo design, a large part of the content is full of crossed the traditional elements of culture, making the design of the logo deeply undermined the connotation of Chinese traditional culture. For example, the application of ancient Chinese characters, the application of traditional Chinese patterns, and then there is the application of many contents such as Chinese stamps. Therefore, in this article, we briefly analyze and discuss the application and expression of traditional culture elements in logo design for reference.