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“十二五”以来,在文化体制改革和新媒体融合发展的多重推动下,我国新闻出版业整体稳步快速发展,结构特征出现明显变化。其中,印刷复制业业绩连年下滑,但仍占全行业主体地位;图书业升级转型成效初显,迎来新的发展阶段;报刊业面临日益严峻的挑战,转型压力不断加大;数字书报刊、手机出版进入快速发展阶段,成为引领行业增长的新生力量。文章通过对2009—2014年新闻出版产业的数据分析,预估了2015年的行业主要数据,以此为基础,总结了“十二五”新闻出版业发展的基本特征,展望了“十三五”发展的基本前景。
Since the Twelfth Five-year Plan period, under the multiple promotion of cultural system reform and new media convergence and development, China’s press and publication industry as a whole has been growing steadily and rapidly with obvious structural changes. Among them, the printing and copying industry performance declined year after year, but still occupy the industry’s dominant position; book industry upgrading and transformation of the initial effect, ushering in a new stage of development; newspapers and periodicals industry is facing increasingly serious challenges, increasing pressure to transform; digital books, Mobile publishing has entered a phase of rapid development and has become a new force in the growth of the industry. Based on the data analysis of the news publishing industry from 2009 to 2014, the article estimated the main data of the industry in 2015, and based on this, summarized the basic characteristics of the development of the press and publishing industry in the “12th Five-year Plan” Thirteen Five "the basic prospects for development.