在我国,伪劣广告已演变成十分严重的社会问题,不仅损害消费者的利益,破坏企业间的公平竞争,而且有损媒体的信誉,扰乱了正常的社会经济秩序,并阻碍整个社会信用体系的建立。伪劣广告的“伪”包含虚假和误导两层含义。虚假广告指广告介 In China, shoddy advertisements have evolved into serious social problems that not only damage the interests of consumers and undermine fair competition among enterprises, but also undermine the credibility of the media, disrupt normal social and economic order, and hinder the entire social credit system. set up. The “false” of fake advertisements contains two layers of false and misleading meanings. False advertising means advertising