用市场营销观念指导企业行为李从福企业经营者的观念决定着企业行为，其行为又决定着经营管理的最终效果。企业要寻求经济效益的最大化，首要的是经营者必须具有科学合理的现代经营观念。经营者的经营管理意识不是主观自生的，而是在一定的历史传统和现存社会环境的影响下... Guiding business behavior with marketing concepts Li Congfu’s concept of corporate managers determines corporate behavior, which in turn determines the ultimate effect of business management. For enterprises to seek maximization of economic benefits, it is first and foremost that managers must have a scientific and rational modern business concept. The managerial awareness of the managers is not subjective, but under the influence of certain historical traditions and the existing social environment...