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随着我国旅游业的不断发展,导游作为旅游从业人员的重要组成部分,其个人素质、服务水平,将直接影响旅游者在整个旅游过程中的效果及质量,导游是旅游活动的中心和灵魂。而导游人员语言修养,则是衡量服务水准的重要组成部分之一。所以,作为一名导游人员要深入了解导游语言特征,掌握提高导游人员语言表达能力的途径,从而不断完善自我语言修养,为个人事业的发展助一臂之力。
With the continuous development of tourism in our country, tour guides, as an important component of tourism practitioners, their personal qualities and service levels will directly affect the tourists’ overall effect and quality in the whole tourism process. Tour guides are the center and soul of tourism activities. The guide staff language training, it is an important part of the measure of service standards. Therefore, as a tour guide to understand the characteristics of tour guides language, to master the ways to improve the ability of the tour guide language, so as to continuously improve self-language training, helping the development of personal career.