环首都经济圈旅游资源丰富、交通便利,是休闲度假和观光旅游的优质场所。塑造和推广能体现区域品格和文化的旅游形象,是当前迫切需要解决的问题。本文首先对河北环首都经济圈旅游形象的塑造进行分析,得出塑造具有独特文化个性和精神内涵的旅游形象的途径。最后,分析了旅游形象数字化在环首都经济圈旅游资源传播中的实施策略。 Central Capital Economic Circle Tour rich in tourism resources, convenient transportation, leisure and tourism is a quality place for sightseeing. It is an urgent issue that needs to be resolved to shape and promote the tourism image that reflects the character and culture of the region. This article first analyzes the shaping of the tourism image of the capital circle in Hebei Province, and draws the way of shaping the tourism image with unique cultural personality and spiritual connotation. Finally, it analyzes the implementation strategy of digitization of tourism image in the tourism resources circulation around the capital economic circle.