论文部分内容阅读
有广告界奥斯卡奖之称的克莱奥金像奖是继戛纳国际广告奖之后又—项全球性广告大奖。本刊去年第9期曾以<经典广告创意的诞生>为题对克莱奥大奖赛作过介绍。为了能让读者进一步了解克莱奥金像奖及其获奖广告特点,中国对外经济贸易广告协会周燕屏先生给本刊发来独家专稿(遵照作者意愿以华英笔名发表),对克莱奥大奖赛进行了详尽的评述和作品评点。
The Cleo Gold Medal with the Oscars in the Advertising World is the second-place global advertising award after the Cannes International Advertising Awards. The 9th issue of last year once gave the introduction to the Cleo Grand Prix with the title of “The Birth of Classic Advertising”. In order to let readers know more about the characteristics of the Cleo Award and its award winning advertisements, Mr. Zhou Yanping from China Association of International Economic & Trade Advertising sent an exclusive Zhuangao (in the name of Huaying according to the author’s wishes) Match made a detailed review and comment on the work.