基于宣传营销的产品设计是一种智慧,是一个企业家一定要掌握的东西。但是很多企业家没有经过系统的训练,有好产品却卖不掉,这是很可惜的。宣传营销的基础是营销客户,所以我们先来说说营销的客户。我们把客户分为三种:第一种叫沙滩客户,第二种叫贝壳客户,第三种叫珍珠客户。什么是沙滩客户?沙滩客户是指消费公司初级产品,购买力较低,多购买低端产品的客户,他们是建立公司的第一客户群体。大海边沙子多不多?多。沙滩客户很多,但只有少数人会购买,因为大部分人的购买力 Product design based on promotional marketing is a kind of wisdom, something that an entrepreneur must master. However, many entrepreneurs have not been systematically trained. It is a pity that there are good products that cannot be sold. Marketing marketing is based on marketing customers, so we first talk about marketing customers. We divide customers into three categories: the first is called the beach customer, the second is the shell customer, and the third is the pearl customer. What is a beach customer? A beach customer is a consumer company’s primary product, which has low purchasing power and buys low-end products. They are the first customer group to establish a company. There are not many sands by the sea. There are many customers on the beach, but only a few people will buy it because most people’s purchasing power