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品牌无形,却又是实实在在的,来不得半点虚假。作为国内机械行业的排头兵,柳工的品牌经营策略可以用两个字来概括:做实。
The brand is intangible, but it is real and it must not be false at all. As the vanguard of the domestic machinery industry, Liugong’s brand management strategy can be summed up in two words: to be true.