当今世界消费市场上正日益成长壮大着一个独特的群体——“雅皮士”消费圈,引起了社会、商界的密切关注。这个消费圈具有全新的观念、高度的热情,对新生事物敏感而易于接受,同时在消费经济海洋里如鱼得水,领导市场新潮流。 所谓雅皮士是相对嬉皮士而言的。美国60年代末期,由于国内的民权运动,妇女运动的兴起,性解放运动的扩展,以及越战的卷入,美国社会主流文化受 In today’s world consumer market, a unique group of “Yuppie” consumption circles is increasingly growing and growing, which has aroused the close attention of the society and the business community. This consumer circle has new concepts, a high degree of enthusiasm, sensitivity to new things, and easy acceptance. At the same time, it is well-liked in the ocean of consumer economy and leads the market in a new trend. The so-called yuppies are relative hippies. In the late 1960s in the United States, due to the domestic civil rights movement, the rise of the women’s movement, the expansion of the sexual liberation movement, and the involvement of the Vietnam War, mainstream American culture was affected