论文部分内容阅读
户外广告对于城市形象的视觉重构具有重要作用,能帮助传播城市形象,因此要对户外广告进行从内容到形式的控制规划,构建具有独特魅力和个性的城市视觉形象。
Outdoor advertising plays an important role in the visual reconstruction of the city image and can help to spread the image of the city. Therefore, it is necessary to plan the outdoor advertisement from the content to the form and construct the urban visual image with unique charm and individuality.