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借助波士顿矩阵模型分析了多元产品的选择,阐述了多元产品营销的内涵,提出了多元产品与产品营销相互作用的思路。
Based on the Boston matrix model, this paper analyzes the selection of multivariate products, elaborates the connotation of multivariate product marketing and puts forward the idea of interaction between multivariate products and product marketing.