时下,诸如食品、饮料、OTC药品等消费品市场营销模式已经出现纷繁复杂的态势,而且各种模式都有成功案例。这使得年轻一代市场营销人才越来越不知所措,我以为大可不必。其实不管什么模式,我们只要把握好一个基本点——终端感受,就不会太伤脑筋。因为不管采取什么模式或策 Nowadays, the marketing patterns of consumer products such as food, beverage, OTC drugs and so on have appeared in a complicated situation, and all kinds of models have successful cases. This makes the younger generation of marketing professionals more and more overwhelmed, I think we do not have to. In fact, no matter what mode, as long as we grasp a basic point - the terminal experience, it will not be too headache. Because no matter what mode or policy