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随着人们可持续发展思想观念的逐步确立以及人们物质生活水平和精神生活水平的不断提高 ,绿色消费特别是绿色食品消费逐渐成为一种时尚。随着我国加入WTO ,我国的农产品参与国际竞争面临着极为严峻的挑战。因此 ,实施绿色食品营销战略 ,大力开发优质、安全、无污染的绿色食品 ,既是社会、经济发展的必然要求 ,也是我国农业获得市场竞争优势的重要举措 ,同时也是我国农业可持续发展的必然选择。文章论述了我国实施绿色食品营销的对策。
With the gradual establishment of people’s concept of sustainable development and the continuous improvement of people’s material and spiritual life, green consumption, especially green food consumption, has gradually become a fashion. With China’s accession to the WTO, China’s agricultural products to participate in international competition is facing a very serious challenge. Therefore, implementing green food marketing strategy and vigorously developing high-quality, safe and pollution-free green food are not only the inevitable requirements of social and economic development but also an important measure for our country to gain market competitive advantage and the inevitable choice of sustainable development of agriculture in China. . The article discusses the countermeasures of implementing green food marketing in our country.