伴随着经济的发展和社会的进步,我国农电管理体系实现了全面升级,无论是管理机制还是管理策略,都要和大营销背景相契合,尤其是针对管理风险、职能变化以及权限等级等问题进行集中整合,实现农电管理效果的综合性优化。本文对大营销背景下农电需求进行了简要分析,并针对农电管理工作的优化措施展开了讨论。 With the economic development and social progress, China’s rural power management system has been fully upgraded. Both the management mechanism and the management strategy should be compatible with the marketing background. In particular, the management risk, function changes, For centralized integration, to achieve the comprehensive optimization of the effect of rural power management. This paper briefly analyzes the demand of rural power under the background of big marketing, and discusses the optimization measures of rural power management.